Our Chabanel based client is looking for a talented, energetic and experienced Marketing Director lead their Marketing and E-Commerce team. Our client is looking for someone that is driven, passionate, proactive and has a hands on approach. The ideal candidate should be highly analytical, well organized, decisive and very detail oriented.

Responsibilities:

– Lead an effective marketing strategy to propel company growth, working cross-functionally to understand marketing needs, acting as a company brand ambassador to external sources, and driving revenue growth through successful marketing campaigns

– Manage marketing budget

– Develop high quality and effective marketing materials and digital campaigns that align correctly with the overall brand strategy

– Create an enduring brand message that results in increased sales and brand loyalty

– Source and managing the day-to-day interactions with external agencies (Assisting in the building and implementation of SEO initiatives, including site audits, keyword analysis, competitive analysis, on-site code implementation and optimization, local listing development, and link building…)

– Act as a project manager within the eCommerce department to implement and test eCommerce initiatives

– Manage web analytics related to eCommerce and presenting findings to the team

– Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth

– Collaborate with the other team Marketing members relative to the on-going product merchandising, marketing, fulfillment, analysis, and technology to support eCommerce goals and objectives

– Perform ongoing conversion rate and landing page optimization analyses to optimize the funnel

Requirements:

– Excellent verbal and written communication skills in both English and French

– Strong team player, collaborative, and results-oriented

– Excellent leadership skills, ability to perform under tight deadlines through time management and prioritizing

– Minimum 5-7 years of experience in eCommerce and Marketing management with extensive expertise in merchandising, eCommerce fulfillment, online content production, and digital marketing including email, social, display, and affiliate (fashion experience an asset)

– Focused on continuous improvement of KPIs relating to customer acquisition, customer experience, increased lifetime value, retention, loyalty, and conversion resulting in online and offline sales growth

– Knowledge of SEO/SEM principles and basic implementation